Ballers - Social Media Campaign

ICON, a leading creative agency in the UAE and MENA region, was approached by Ballers Dubai, a high-end sport, fitness, and social hub located in the heart of Dubai Downtown, to develop marketing and branding solutions that position the brand as a luxurious destination and promote the services available. The goal was to build and grow a social fan base, generate sales and bookings, and increase brand awareness.

Objective:

The objective of the campaign was to position Ballers Dubai as a luxurious destination, promote its services, build and grow a social fan base, generate sales and bookings, and increase brand awareness.

Strategy:

ICON's strategy for this campaign was to create a social media marketing strategy that would convert the target audience into customers. The team identified sales packages and used key social media channels, such as Facebook, Instagram, and TikTok to promote Ballers services, including the football courts, the Padel courts, the semi-private gym, the yoga program, and the football academy. The team also ran sub-campaigns for each service with different ad groups, and continuously customized and optimized the campaigns and ad spend depending on the channel's performance and ad banner performance.

Execution:

ICON executed the campaign by creating visually striking designs and copywriting that highlighted the luxurious experience offered by Ballers Dubai and showcased the various services available. The team also used innovative technology solutions such as CGI and the latest design techniques to create dynamic and engaging content that would appeal to the target audience.

Results:

The campaign was a success, Ballers Dubai saw a significant increase in social media following, sales and bookings and overall brand awareness. The creative design and copywriting helped to create a sense of luxury and exclusivity around the brand, which in turn helped to drive engagement and conversions. ICON's marketing solutions helped the customer achieve their key performance indicators and enhance the customer journey. The social media marketing strategies helped to reach and convert a wider audience into customers, leading to an increase in sales and bookings.