Digital Marketing VS Traditional Marketing Which One You Should Choose
Marketing your business effectively is the key to success since it allows you to reach your target audience which ultimately drives sales. However, it is not about showcasing the best quality products through a marketing medium. Rather this should be achieved using the right marketing techniques so that you not only reach the target audience but also convert them into your potential customers.
Once you have decided your marketing budget as well as the products and services you want to showcase, it is important that you utilize your money and energies in the right direction to make the most out of it.
This is where the Digital marketing vs. Traditional marketing debate comes in. Which one you should choose, for successful branding of your business? Which one has an upper hand? Which one is more cost-effective?
Read on to know a detailed analysis of both the techniques, so that you could choose the best marketing technique for your business.
Trusted by leading brands, Icon Advertising is a top choice among Dubai's marketing and advertising companies. But before that, let’s have a look at what is traditional marketing and what is digital marketing.
What is Traditional Marketing?
Traditional marketing, as the name suggests, is a conventional approach that involves traditional channels such as billboards, brochures, posters, and print media to reach out to a semi-targeted audience. Ads are published across all these media channels to grab the target audience’s attention.
Traditional Marketing is also known as “push” marketing because you go to the customers with your message rather than letting them come to us.
What is Digital Marketing?
Digital marketing refers to marketing communication using digital or online platforms such as websites and social media channels. By cleverly utilizing digital media channels and social networking sites such as YouTube, Facebook, Instagram etc. you can reach a wider audience. Everything from search engine marketing to Facebook marketing comes under digital marketing.
Digital marketing is also known as “pull” marketing, since customers contact you after seeing your online ads or promotional content.
Now let’s compare and contrast different aspects of Digital and traditional marketing to find out which one is more effective.
1. Measurement of Campaigns:
Having a clear picture of the success rate of your marketing campaign is essential since it gives an insight into performance of the campaign and how you can improve it. Traditional marketing has numerous strategies to measure its success rate, including Brand trackers. However, they are not much intelligent or thorough.
On the other hand, digital marketing offers real time tracking of its performance. Besides, digital market tracking is remarkably deep and systematic. This makes your findings extremely clear for the next round of your marketing efforts.
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2. Engagement with the customers:
Digital marketing allows you to closely engage with the audience and see what they think about your brand. You have a real time access to any positive or negative customer feedback. If your product has been liked, shared and is having lots of positive comments from the customers, it would tell you that you are doing the job perfectly.
However, in traditional marketing you are more likely to stay in dark about the reactions of your audience towards your marketing strategies. It is a one-way street in which the targeted audience gets information about the product or services being provided but the business holders mostly stay unaware of their customers’ feedback, until and unless they see an increase or decline in their sales.
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3. Targeting the Exact Audience:
Digital marketing platforms, such Google, Facebook and Instagram provide you details of people who showed interest in your products and services, such as their gender, age, income, hobbies, etc. Thus you get to know your prospective customers and their problems closely.
Based on this information, you can target exact audience. You curate your digital marketing campaign in such a way that it speaks directly to every single customer that you are targeting and show them offers that are specifically tailored for them.
On contrary, traditional marketing is not of much help when it comes to focusing on the targeted customers and customizing your campaign accordingly. Even though you can use traditional marketing techniques to reach some definite segments, but you cannot attract targeted customers the way you can through digital marketing.
4. Cost-Effectiveness:
It is needless to say that every business, small or big, would love to go for the technique that is less expensive but gives maximum and lasting results. When it comes to the cost-effectiveness of Digital Marketing vs. Traditional Marketing, the former is more budget-friendly.
Creating a website does not break your bank and the best part is it s one-time investment. Once you have the website created, you can post whatever you want to promote your product. On the other hand, in case of traditional marketing, you pay thousands of dollars for a 30-second TV commercial. And every new ad requires new investment. And after spending thousands of dollars, you are not sure how many people your ad has reaches, and has it really targeted the right audience or not.
Additionally, in case of digital marketing, the content that you create on your website can attract thousands of people after spending only $100. And the content created can keep attracting right audience for weeks and months to come, with no additional cost. Even if you want to introduce a new product, you don’t need to invest on the campaign from the scratch. You can simply update the existing content.
Contrarily, in case of traditional marketing, you have to make flyers and run a campaign at a whole new level whenever you want to get to your audience after a change in our product or a break.
5. Diversity of campaigns:
Digital marketing allows you to run a diverse campaign in which you can reach the customers of your different age groups and ethnicities living thousands of miles away from you. You can also plan different strategies for different segments, without breaking your bank. The online shopping feature allows you to transport your products to any area of the world within no time.
Although you can reach a large number of people through traditional marketing campaigns as well, the restraint of locality would still remain there. For instance, you can implement a traditional campaign at many levels including your local area, cities or even in the whole country but you are most probably not able to target your required audience if they live in a different country or on a different continent.
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Digital marketing vs. traditional marketing
Nowadays we see a clear shift of the world towards digitalization which aids businesses in promoting their brands through e-marketing. You get an edge over traditional marketers by easily getting in touch with a broader spectrum of audiences and staying fully updated with their feedback about your products or services. This ultimately helps you modify and even improve not only your brand but also your marketing campaign.
By leveraging your digital marketing efforts, you can strengthen your overall marketing campaign. An increase in productivity will also mean happier, more fulfilled sales reps, which contributes to improved company culture and work environment.
Thus we can say that in today’s era of tech, digital marketing is way more successful than traditional marketing and will definitely help you in achieving your business goals with little risk and greater reward, which is a combo you don’t get to see more often in the business world.
Final Word!
E-marketing is even advanced in this regard that your services e.g. coaching and online courses can be approached and downloaded by the audience without incurring the shipping costs. Factually, most of the traditional marketing revolves around the clients who reside in the close geographical proximity to your office. While in digital marketing all you have to do is showcase your brand attractively by using the vital advertising tools and that’s it, your business is on the go!
If you are looking for the Best Digital Marketing Agency in Dubai, contact Icon Advertising today and you would not be disappointed. We have a highly-skilled in-house team or marketers to create digital marketing strategy tailored to your business needs.