7 Ways to Use Interactive Content to Increase Conversion Rate

Do you feel conversion rate of your small business is low? Are you struggling to drive more traffic to your website and increase conversions? Or you have disappointingly low click-through rate?

The reason behind all these issues could be your website content? Content you post on your website and social media sites plays a key role in driving traffic and boosting conversions. If you wish to boost traffic to your website and social media pages and increase conversion rate, use interactive content.

Today with evolving business techniques, marketing techniques are also changing rapidly. More and more people are moving towards digital marketing to beat the geographical constraints and maximize their reach. If you want to stay successful in this era of digitization, learn and adapt the evolving digital marketing trends. If you would not learn new marketing techniques, you would all the efforts and money you put into marketing your business.

If you are struggling with producing creative and engaging content don’t worry. This blog post detailing 7 ways to use interactive content to increase conversion rate will help you become a pro at creating interactive content.

What Is Interactive Content?

Before moving on to techniques to create interactive content let’s dig out what interactive content is and why it is important.

Interactive content as the name suggests is a type of content that promotes your business by encouraging user participation. There are a number of ideas you can use for active user engagement, from quizzes, to competition, to informative videos, and animated infographics. Do some research and figure out what kind of content your competitors' are using to improve conversion rates, user engagement, and boost sales.

Why Is Interactive Content Important?

Interactive content has become one of the most potent weapons in marketers' arsenal. When you post engaging content, your audience returns with a good user experience and this ultimately increase your conversion rate.

An increased conversion rate increases the probability of completing call-to-action (CTA) on the website. Thus, a website with interactive content will rank higher than the one with boring and dull content, even if they are both selling similar products and services.

So, you must think about adding interactive content to your website. This kind of content does not just add value but also gives users a more satisfying experience. But how can you do that? Let's explore 7 ways to use interactive content to increase conversion rate.

1. Figure Out Content That Resonates With Target Audience

The first step towards posting interactive content is to understand your target audience. To increase user engagement, create and post content that resonates with your prospective clients. As a result, you'll have a better grasp of the demographics of your audience and the factors that encourage and discourage them to take actions on website.

Evaluate the content you currently have and identify where do you lack and what do you actually want to achieve, such as increased website traffic and conversion rates. It is recommended to keep accurate data records and measure the progress regularly. Increasing conversions is a time taking process, so stay patient.

2. Leverage The Power Of Quizzes And Surveys

An interactive content involves use of quizzes and surveys to engage users. This is one of the most effective strategies that you can use to create a buzz around your brand. A quiz is an interactive form of content that helps you learn more about the needs and preferences of your users. You can ask users to choose from a range of options and add some questions that will indicate the level of engagement.

On the other hand, surveys are another way to collect valuable insights about your audience. For example, you can ask users to submit their contact information, such as email addresses or phone numbers, to participate in the survey. For example, if you are a clothing brand, you can use quizzes or surveys to gather information about the sizes, colors, and styles your audience is interested in.  

Also, don't forget to keep track of and analyze the results of your quizzes and surveys. This will help you generate more targeted content in the future and improve your marketing efforts.

3. Run a Contest on Social Media

Social media is one of the most effective platforms for promoting your brand, and you can use it to drive more traffic to your website and increase your conversion rate. 

One way to do this is by running a contest or promotion on social media platforms such as Facebook and Instagram. For example, you can offer a discount, a gift card, or free products in exchange for likes and shares. This will encourage your audience to engage with your content and help you boost your reach.

In addition, you can also partner with other businesses or influencers to promote the contest and gain more exposure. Using interactive content on social media is a great way to engage your audience and drive more sales.

4. Incorporate Multimedia and Graphics

It has been scientifically proven that the human brain does not like reading a page with just text. Our minds are extraordinarily fast at visual processing information. One study found that people process pictures 60,000 times quicker than a text while studying ideas because our brains are designed to recognize patterns and shapes.

Pictures, animations, and interactive content can help break up the monotony of reading plain text on a page. This can keep your audience engaged and make them more likely to take action on your website.

5. Promote Your Content through Paid Ads

You may consider using paid ads to reach a wider audience and increase your conversion rate. You can promote your interactive content on social media platforms such as Facebook and Instagram or use other paid advertising channels such as Google AdWords. The key is to think carefully about your target audience and identify which platforms they are using. Then, you can create targeted ads to promote your content to the right people at the right time.

6. Create Interactive Email Content

Email marketing is an effective way to engage your audience and increase your conversion rate. One of the best ways to do this is by incorporating interactive content into your email marketing campaigns.

For example, you can use hyperlinks, embedded images, and animations to make your email more engaging and boost the click-through rate. Consider partnering with an experienced digital marketing agency to help design and manage email campaigns. They can help you develop the best strategies and optimize your content for better results.

7. Create a Landing Page 

Finally, creating a dedicated landing page for your interactive content is vital. This will help you capture the attention of your visitors, encourage them to spend more time on your website, and maximize your conversion rate.

Some elements you may want to consider include a brief description of the content on your landing page, user testimonials, and calls to action to download the content or subscribe to your email list. Optimizing your landing page can ensure more people engage with your interactive content and ultimately convert customers.

Bottom Line

Digital marketing is evolving daily, and content creators are becoming more innovative. Interactive content is one of the most effective ways to stand out from the crowd and engage your audience. Follow these tips to create engaging content and increase your conversion rate.

Hire Us!

If you feel you are not creative enough to create interactive content and use that effectively to engage targeted audience, you can always hire services of Icon Advertising. To book and appointment with our content team, fill the form below or call us now.