Nike – Designed for the Future of Football Compaign

Five Guys – A Taste That Transcends Worlds 

At Icon Advertising, we believe creativity should make people stop, smile, and crave more. With Five Guys, we wanted to push the boundaries of food advertising, introducing a quirky, unexpected take on the universal love for great burgers. The concept of aliens discovering Five Guys was more than just fun, it was a way to highlight how the brand’s fresh, handcrafted quality speaks for itself, no matter where you come from. 

Our creative execution blended artistry with humour, using hyperreal textures, vibrant lighting, and cinematic compositions to give the campaign a unique, stylized look.  

Ultimately, the campaign positioned Five Guys as not just a burger joint but a destination worth traveling across galaxies for. 

Nike – Designed for the Future of Football 

We see design as a way to translate emotion into impact. With the Nike Mercurial Superfly, we wanted to create a visual that didn’t just showcase the boot but captured the sensation of wearing it. 

Our artistic approach merged hyper-real textures with dynamic motion effects, creating a futuristic world where the Mercurial Superfly wasn’t just a product, it was a force.  

The interplay of light, shadow, and fluid geometry gave the visuals an almost kinetic energy, reinforcing the boot’s agility and responsiveness. The result? A campaign that didn’t just show the Mercurial Superfly in all its glory but made you feel the speed and innovation behind it.