FIAT, Feel Alive on Every Drive Campaign

Icon, a leading creative agency in UAE and MENA region, was approached by FIAT to develop a showroom branding that would appeal to a younger and more stylish audience.

Objective: 

The main objective of the campaign was to increase brand awareness, enhance the customer journey and drive sales by creating a showroom that showcased the cars in a funky and stylish way. The campaign was focused on appealing to a younger and more elegant audience to increase brand loyalty and repeat customers.

Strategy: 

To achieve these objectives, Icon developed a comprehensive strategy that included a mix of creative design solutions, copywriting solutions, social media solutions and innovative technology solutions. The team at Icon focused on creating a showroom that would resonate with customers and leave a lasting impression. This was achieved by using a funky and stylish design theme that aligned with FIAT's brand identity, colors, logo and message.

Execution:

Icon's team of experienced designers and copywriters designed banners and posters that showcased all the FIAT models in a funky and stylish way. The team also ensured that all designs aligned with the brand guidelines and visual identity. The showroom was also designed to have a consistent look and feel throughout the entire space to enhance the customer journey and make it more memorable.
In addition to the showroom branding, Icon Advertising also created a social media campaign that included engaging content, such as behind-the-scenes videos of the showroom and interactive quizzes about FIAT.

Results:

The campaign was a success and helped to achieve all of the objectives set out. The showroom branding helped to increase brand awareness and drive sales by appealing to a younger and more stylish audience. The customer journey was enhanced through the use of a consistent design theme that created a memorable experience for visitors.
As a result of the showroom branding, customer feedback was overwhelmingly positive, and the showroom became a destination for potential customers to come and see the cars in a new and exciting way. The social media campaign also helped to increase brand awareness and engagement, increasing website traffic and sales inquiries.