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THE SENSE OF CREATIVITY!

We are a full service advertising & design agency based in Dubai, and enjoying relationships with clients on a local and international basis. From small local companies to Multi-National organisations, we are able to come up with the best solutions, delivered dynamically, and designed from the ground up to meet every individual client’s requirements in a timely fashion. Once you have worked with us, and experience how our services can build your brand and increase your order book, as well as providing a firm, robust platform to continue with, we can help take your business to the stratosphere.

Who We Are

Based in Dubai, and serving clients in an ever more competitive environment around the world, we are fully in tune with the demands of those companies we work with, and strive to deliver the most dynamic ways of working to build brand and product awareness which in turn adds value to client propositions and products through new customer acquisition over multiple platforms for synergistic integration. This allows you to focus on your business, while we focus on taking that business to new levels of success.

WHAT YOU CAN EXCEPT FROM US? OUR SERVICES

Where advertising and design are concerned, we do it all with finesse. Utilising many years of experience we put campaigns together that work. From marketing, through graphic design, branding, web development, PR campaigns, all the way to professional photography to ensure your campaign stands out from the rest. We aim to put your business at the front of everyone’s mind in your demographic target area(s). We never forget that we are working for our clients. And we never offer anything other than the very highest standards of work.

VALUES

Our core values are where everything starts, and they are right at the very heart of everything we do. Without core values, there is no starting point, and no way to be measurable and accountable. Here are those crucial core values.

Client Centric Approach

This approach ensures that our clients come first, above everything else. You are the most important part of our business and all of our focus is on you and your requirements.

Unconventional solutions

Advertising campaigns are about being different. They are about thinking “outside the box” and that is where our team specialise and come into their own. We take the unconventional approach to campaign building and problem solving because in doing so, we create campaigns that work, and work perfectly to achieve your goals.

Intelligence Led

Every project we undertake is thoroughly researched and every component part pored over by professionals. This allows us to identify requirements effectively, and come up with campaigns that are just dripping with cleverness!

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The Way We Work

Here at Icon there are no “Off the shelf” solutions. Every campaign we work on is unique. There are literally thousands upon thousands of opportunities we can take advantage of to build the perfect campaign, which will be deliverable on all set objectives.

  • Research phase

    Phase I

    Concept & Planning

    The first step in the process is to set up a meeting, where we can get into the detail of your idea’s, help us to understand what demographic target you are aiming for, and exactly what you need to get out of your campaign. From here, we are then able to prepare a creative brief, bringing all elements of the proposition together, keeping everyone on the same sheet. While we prepare this brief, we will conduct any and all research required in order to validate the concept, and to answer any questions over which there remains any modicum of uncertainty. This first phase is crucial, and allows the development of your concept, together with effective execution throughout.

  • design phase

    Phase II

    Design

    Now, we have your full brief and we all know exactly where we are going, and more importantly, how we will get there. The next step is to pass the project to our in-house design team. Our professionals, working with the outline brief we have prepared, will get to work designing everything we need for your campaign to be successful. Whether designing for web, print or guerrilla advertising and marketing, our tem have the experience, drive and ability to work wonders with every creative that they put together for our clients. You can be rest assured in this phase of design that the quality of workmanship will be impeccable. We will ensure that you become the envy of all your competitors.

  • Implementation phase

    Phase III

    Implementation

    So, the brief has been done. We now exit the creative design phase once you have approved the work so far, and come to the exciting stuff. Time to implement your campaign across all agreed channels. We can’t give a scenario of implementation, because every client has different requirements, goals and demographic targets. We have no off the shelf solutions, it is all done individually for you. During the implementation phase we are in constant liaison with all parties involved, including the client and third party suppliers. We are all about the detail, and nothing escapes our close scrutiny.

  • Evaluation phase

    Phase IV

    Evaluation

    We have created your campaign, from concept, taken it through the creative design phase, and implemented that campaign. Throughout these very involved processes, we have been in regular contact, and we have then implemented your campaign in exactly the way we all agreed. Now is the time to hold us to account. Time to evaluate the project. We will look at the whole project, with you and we will discover from this exactly what we have achieved, as well as any lessons for the future. We will discover what went well, and if any aspect didn’t perform as expected, then we will dig deeper to find out why. Evaluation is crucial in order to give a solid indication of ROI achieved against budget. Depending on the campaign, an active, ongoing evaluation while a project is live allows us to tweak, tweak and tweak until we meet perfection. This is our aim every single time.

Our Team

Meet our team. What you see below are a committed team of dynamic professionals who are ready and waiting to take your business to the next level of success through effective advertising, marketing and design. Unlike others, all our work is done in-house by this team of geniuses who infuse creativity with passion to provide excellence every time. Contact us now, and you’ll soon meet with us and find out why our team are the best available!

Why Icon?

Here are just a few reasons that we are the natural choice for every business in every sector.

Competitive pricing models, in line with service quality

We realise that everyone has a list of requirements and a budget. In every instance we look in great detail at these 2 crucial aspects in order to deliver in a way that will exceed expectations without going over budget.

Market knowledge

The advertising industry is our business and we know it better than the back of our hands. This is an extremely nuanced market, and it changes daily to meet ever increasing demand to be noticed. We change with it, and every solution we offer is designed around current trends to achieve the very best results on time, ever time.

Importance of getting it right!

Advertising and design solutions are not low cost solutions, and nor should they be. However, our clients, and every prospective client out there, demand that things are done correctly first time. Every dollar or cent we spend on creation of unique, quality, dynamic and effective solutions must be accountable, and spent in a way that ensures value and deliver results. If you need things done to the very highest standards, which provide a measurable ROI then please speak to us today – we will come up with the most innovative solutions and then put the plan into action.

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