Digital marketing involves advertising to people delivered through digital channels such as search engines, websites, social media, email, and mobile apps. It involves marketing to people through computers, smartphones, tablets and mobile apps.
The best part of digital marketing is that it is completely measureable. You will get what you invest. So the advertisers have complete control over the spending.
There is no specific medium which is considered 100% right for a business because based on the nature of the business, demographics, location the mediums will also change. For some businesses Facebook and instagram work better but some businesses will get benefits from Google ads.
There is no specific cost as it depends based on the size of the business as well as the target market. There is no limit for the spend. Companies can invest from 100 dollors to million of dollors in digital marketing.
There are many digital marketing agencies offering online marketing and social media services including SEO, PPC which make it complicated to find the right agency. So its always better to get thorough knowledge about the agency before hiring, their customers feedbacks and reviews.
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