Dubai is a city that is home to numerous world-class attractions that are accessible all-year around. Add in hard-to-believe shopping incentives coupled with exciting competitions and you have the makings of a truly remarkable festival.
Icon Advertising, the leading creative company in Dubai, was able to condense all the elements of the extravagant Dubai Summer Surprises festival into a visual and marketing campaign that excited residents and tourists well before the festivities began.
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