Being the leading creative advertising agency in Dubai, Icon advertising has been rated as the best creative agency in the Gulf for delivering highly successful campaigns. A visual that needs no explaining. The aim was simple, to introduce a game-changing tire into a competitive market space. Automotive enthusiasts the world over are well-aware of Potenza’s lineage.
We stuck to the basics and amplified what was already known by most of the target audience. We received feedback from the client in one word – genius.
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