Being the leading creative agency
for automotive brands, Icon advertising launched another successful campaign for Suzuki. The Vitara has a style of its own, combining the traditional image of the Suzuki SUV with unique modern accents and elements. So our creative team aims to present it in stylish visuals that reflect the modern design and cool color range of Vitara. In terms of design, we intend to inspire a feeling of fun as well as individuality amongst viewers with the bold use of neon colors and settings that represent the out-going and adventurous persona of the car.