Ajman Government Branding

Our BrandingStudio was approached by Ajman Government and presented with an exciting challenge – developing an all-encompassing brand identity unifying all government entities under the purview of Ajman Government, with the flexibility of each entity being able to convey their own vision and mission to the citizens of the Emirate of Ajman.

We embarked on a journey to create a bespoke brand identity and guideline that would be a true reflection of the Ajman Government.

Our team at ICON BrandingStudio began by conducting in-depth research into the culture, values, and aspirations of the people of Ajman as well as analysing existing government communication materials. We then distilled our findings into a set of brand values and attributes that would form the foundation of the new brand identity & guidelines to create a visual identity that would capture the essence of Ajman Government.

Our designers crafted a modern 360 Branding that symbolized both the Emirate's unique architecture and its forward-thinking spirit, as well as introducing a new colour palette in order to enable government agencies to better communicate the essence of the Emirate of Ajman in their branding, offering flexibility in colour selection.

But we didn't stop there. We knew that for the brand identity to truly succeed, it needed to be implemented consistently across all government entities. To ensure this, we created a comprehensive brand guideline that detailed how the brand should be used in all communication materials, both online and offline.