If you wish to grow your business in 2021, you will have to focus more on Digital Marketing. Social media channels like Facebook, Instagram, YouTube, and Snapchat etc. offer the most effective platform to advertise your business in this digital age.
While you should have a presence on every relevant social media platform, Facebook Advertising is the most targeted form of marketing that allows you to reach and engage your exact audience.
Listed below are 7 reasons why Facebook Advertising is important for your business. Read through them and decide if you also want to invest in a successful Facebook campaign for your business.
1- Your target customers spend maximum time on Facebook
Facebook is the largest social media channel with more than 2.6 billion active users every month around the globe. According to studies, 80% of the people with internet access use Facebook, including 65% of people above the age of 65.
Most of the Facebook users check their accounts multiple times a day and they also include your prospective customers. Therefore, one of the multiple benefits of using Facebook to advertise your business is that you have a chance to reach your target customers almost every day, multiple times a day.
2- It is affordable
Another benefit of Facebook advertising is that it is affordable as compared to traditional media ads.
You can reach around 1,000 people by only spending $5. It is almost impossible to reach the same audience using traditional media such as TV commercials, billboard postings or radio ads, etc.
Also, you have the leverage to set your own budget. If you have a limited marketing budget, you can set a daily budget and change it anytime in the future.
3- It is fast and gives real-time results
Advertising your business through Facebook is fast. As stated above, it allows you to reach thousands of prospects every day. So, you can start advertising today and get immediate results.
Besides, it gives you real-time results. If you feel you are not getting encouraging results from your Facebook campaign, you can modify it accordingly and immediately. This is not possible with traditional media ads.
So if you are seeking a fast and flexible advertising platform to drive traffic and conversions, Facebook advertising is probably the right option.
4- It helps increase brand awareness
Considering the broader user base of Facebook, any ads posted here help you significantly build and increase your brand awareness.
Any offer you post will reach the maximum number of people, making more and more people familiar with your brand, products and offers. The more prospective customers are familiar with your brand and offers, the higher the chances are that they will make purchases.
It is most likely that your competitors are already on Facebook. So, if you want to stay relevant in this era of digital marketing, ensure your presence on every forum your competitors could be.
5- Facebook advertising increases website traffic
Through Facebook ads, you can also increase your website traffic. Wondering how? Facebook Link ads help you redirect your target audience to your website.
Whether you want your target audience to learn about your product or service, make a purchase, or read your blog, Facebook link ads offer a great way to make them click through. It is précised and cost-effective way to redirect traffic to your website.
Ultimately, it will drive leads, resulting in increased sales and revenue. And the best part is that it will give you real-time statistics of the campaign. You can change the advertisement strategy if you feel you are not getting desired results.
6- Facebook advertising is measurable
Results obtained through Facebook ads are precise and measurable. There is no guessing involved.
You can pull the reports any time you want which will show how many impressions, clicks, and conversions happened over a certain period of time.
To monitor conversions, install Facebook ads pixel on your website and you can track the activity in real-time. The numbers clearly speak about the performance of your social media campaign as well as the website activity.
Though tracking your activity is not rocket science, but it isn’t that simple either. You may need the help of a Facebook advertising expert for this purpose. Icon Advertising can help you in this regard.
7- It can drive repeat business
If you are really offering quality for the price, stay assured Facebook advertising can help you drive repeat business. People who have purchased from you or availed your services in the past will come back for repeat purchases.
You can also import email addresses of your happy customers. This will allow you targeted advertisement; meaning you can advertise directly to the prospects that are most likely to buy your products.
Besides, advertising on Facebook increases word-of-mouth and referrals. Your happy customers will most probably add reviews on your page. This will encourage random visitors to your page place order. In addition, they may refer you as well to friends and family.
How to choose the right agency for Facebook Advertising
Does this sound good? Thinking of investing in Facebook advertising? The tricky part is that to increase your sales and revenue through Facebook Advertising, you need time and experience.
If you haven’t run a social media campaign before, you can struggle to get desired return on your investment. This is why we recommend hiring a Facebook advertising specialist, or outsourcing services of social media advertising agency.
Outsourcing services of an advertising agency is cost-effective as compared to hiring a full-time resource.
But choosing the right agency for Facebook Advertising is also necessary. Here are a few questions that you must ask prospective advertising agencies during your hunt:
1. Do they clearly understand your business objectives?
2. What is the core business of the agency you are hiring?
3. Is it Digital Marketing, Content Marketing, Social Media Marketing or all of them?
4. Have they worked before in your industry or with a similar business?
5. How will they measure the success of your Facebook ads campaign?
6. Are they too pricey or too cheap? Neither is good!
7. How approachable they are?
8. How often will they communicate with you?
9. Can they provide you with a list of client references?
10. Do they have client reviews on their website?
Do not hire the services of an advertising agency until you have satisfactory answers to all these questions and few more similar questions.
If you’re already convinced to seek help from an advertising agency to run your Facebook Advertising Campaign for your business, contact Icon Advertising today. We have a team of social media experts who have helped a number of major brands run successful social media campaigns.
And we are ready to answer all of your questions, queries, and concerns!