The Best Times to Post on Social Media in 2023

by Icon Advertising LLC
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Social media has become an integral part of our lives, both personally and professionally. In today's fast-paced world, it's crucial to know when and how often to post on social media to maximize engagement and reach your target audience effectively. However, with the pandemic disrupting our schedules and changing the ways we connect on social media, it's challenging to pinpoint the exact global best time to post. But fear not, there are still time ranges that have shown promising results for getting massive engagement. 

In this blog, we will take a look at the latest researches which analyzed numerous social media messages from different organizations and explore the major twists that make the best times to post research from earlier years obsolete. So, buckle up and get ready to discover the best times to post on every social network for 2023, to help you make informed social media scheduling decisions and achieve your marketing goals.

Why is the timing important?

The timing of your social media posts can have a significant impact on their visibility and engagement, thanks to the algorithm effect. Recency is a critical factor in determining which posts are prioritized on social media feeds, with most recent posts being favored over older ones. By identifying the best times to post on social media, you can increase the likelihood of your audience seeing and engaging with your content.

However, simply posting at the best times is not enough to guarantee engagement. The quality of your content also plays a crucial role in determining its success. While timing can help you grab your audience's attention, the ultimate fate of your posts lies in the value and relevance of the content you provide. So, keep this in mind as you develop your social media strategy and aim to strike a balance between timing and quality.

Best times to post on Social Media Platforms

Now, let's delve into a detailed discussion of the best posting times for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and more, to achieve the best possible results.
To begin with, let's take a look at the ideal posting times for Instagram.

Best times to post on Instagram

If you're looking to increase engagement and grow your following on Instagram, posting at the right times is crucial. With a large and highly engaged user base in the age range of 18-30, the platform offers a lot of potential for content

While there is no one-size-fits-all answer to the best time to post on Instagram, there are certain time frames that have proven to be effective. 

  • On weekdays, it's recommended to post during the following time slots: 6 am-9 am, 12 pm-2 pm, and 5 pm-6 pm. 
  • On weekends, the optimal times to post are between 9 am-2 pm on both Saturday and Sunday.
  • If your content is in video format, it's best to post during off-peak hours throughout the week, between 9 pm-8 am, to attract maximum engagement.

It's worth noting that weekends tend to be the least active days for Instagram users, but you can still try posting during the recommended time frames mentioned above. 

Note: Avoid posting between 3 pm-4 pm on any day of the week to ensure your post receives maximum visibility.

Best times to post on Twitter

With nearly 330 million monthly active users worldwide, Twitter remains a popular platform for businesses and individuals to engage with their target audience. One of the major advantages of Twitter is its ability to gather valuable insights about your audience.

To make the most of your Twitter presence, it's essential to post at the right times for maximum visibility and engagement.

The following time frames are recommended for posting on Twitter:

  • During weekdays: 9 am-3 pm, Monday to Friday.
  • Wednesdays are an exception, with ideal posting times at noon and between 5 pm-6 pm.
  • Weekends tend to be the least active days on Twitter as well. However, you can try posting on Sundays between 9 am-11 am. But it's best to schedule your posts for weekdays.

Consider posting during off-peak hours, such as 2 am-3 am, 6 am-7 am, and 9 pm-10 pm to maximize your chances of getting more clicks.

By carefully monitoring and scheduling your tweets, you can improve your Twitter performance and achieve better results.

Best times to post on YouTube

With over 2.6 billion active users, YouTube has emerged as the second most popular social media platform globally. The video-centric platform is a favorite among marketers looking to showcase their products, services, or brand stories.

To maximize your video marketing efforts on YouTube, it's crucial to post your content at the right times for maximum reach and engagement.

Here are the optimal times to post on YouTube:

  • On weekdays: Any weekday between 2 pm to 4 pm is a good time to post your videos.
  • On weekends: For weekend posting, it's recommended to post between 8 pm to 11 pm.

By strategically scheduling your YouTube posts during these peak times, you can attract more viewers and drive engagement with your content.

Best times to post on LinkedIn

LinkedIn is the world's largest professional network, with a highly engaged audience of business professionals. If you want to maximize your reach and engagement on the platform, it's crucial to post your content at the right times.

Here are the optimal times to post on LinkedIn for weekdays:

  • On Tuesdays: Post between 10 am - 11 am.
  • Other weekdays: such as Mondays and Wednesdays, the best posting times are between 7.30 am - 8.30 am, 12 pm, and 5 pm - 6 pm.

It's recommended to avoid posting on weekends as many professionals take a break from social media during this time to spend time with their families.

Best times to post on Pinterest

Looking to attract as much traffic as possible on Pinterest? With over 444 million monthly active users worldwide, posting at the right times is crucial for Pinterest users as well. Here are some of the best and worst times to post on

Pinterest on weekdays and weekends.

  • On weekdays: Friday at 3 pm is the top time to post on Pinterest. You can also try posting during these times: 2 am-4 am, 2 pm-4 pm, or 1 pm-3 pm.
  • On weekends: Saturdays from 8 pm-11 pm are the best times to pin on Pinterest.

Avoid posting during working hours as it won't help you get more clicks or responses for your pins.

Best times to post on Tiktok

To effectively reach Gen-Z consumers, businesses must include TikTok in their social media marketing strategy. However, achieving engagement on TikTok can be challenging, as with any social media platform, timing is crucial.
Posting at the optimal time can significantly improve the likelihood of achieving high engagement and appearing in the

"For You" section. Consider the following best times to post on TikTok:

  • Weekdays: Friday: 5 am and 1 pm-3 pm
  • Weekends: Saturday: 11 am and 7 pm-8 pm
  • Sunday: 4 pm

Bottom line

While there isn't a one-size-fits-all answer to the best times to post on social media, you can use the information provided as a guide to maximize the chances of your audience seeing and engaging with your posts. Tailoring your approach to your audience and collecting data to determine the most active times and posting schedules is key. Additionally, you may find that certain content types perform better at certain times, so experiment and adjust accordingly. With a bit of effort and experimentation, you can ensure that your social media posts reach the right people at the right time.

Contact Us

Are you tired of struggling to keep up with your social media presence? Do you wish you could focus on running your business instead of worrying about likes and shares? Icon Advertising can help you. We specialize in managing social media accounts for businesses of all sizes. From content creation to posting and engagement, we've got you covered.
Our team of experts will work with you to create a customized social media strategy that fits your brand and goals.

We'll take care of everything, from writing captions and designing graphics to posting at right time and responding to comments. Contact us for all types of social media advertising in Dubai.

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