Delivering the right message to the right person at the right time is the key to increasing your click-through rate (CTR) and ultimately your conversions.
The aforesaid rule applies to the automotive industry the most!
Over 90% of car sales are executed at dealership stores but the journey starts with an online search on Google or any other search engine. This clearly speaks about the importance of advertising your automotive business online.
The automotive industry is one of the high-competition industries with 14 to 15 million light and heavy vehicles sold in the US alone in 2020. The mantra to success in this highly competitive industry is through the right marketing strategy. In this era of digitalization, more and more businesses are adopting Digital Marketing to reach their target audience and boost sales.
In this article, we’ve compiled 5 creative Automotive Marketing Strategies to help small automotive companies effectively market their business and drive more sales this year.
1. Hire a Social Media Marketing expert
Social media is mostly the first place people go to when looking for a car dealer or mechanic. People nowadays prefer doing some homework online, before physically visiting the market. This trend has particularly increased since the Covid19 Pandemic.
Besides, people also use social media for real-time fair customer reviews and their experiences with certain companies or service providers.
Having a positive, interactive profile on social media platforms like Facebook and Instagram can help you in establishing a good repute in the community. It will also help you increase your organic reach.
Not sure how to create an effective digital marketing strategy? Or you are not good at managing a social media page? Don’t worry; Icon Advertising can help you by creating and running successful social media campaigns for your automotive business.
2. Increase user engagement with “How-to” videos
Another successful marketing strategy to boost your automotive business and sales is to increase user engagement on your social media pages.
Being an automotive business owner, the best way to increase engagement is to create “how-to” videos to educate car buyers and owners. For this purpose you can make use of YouTube; the second-largest search engine after Google. Create videos and share them on your YouTube channel.
A buying cycle comprises of four stages:
When you create and share informative videos on your social media accounts, this will enhance their awareness. Once they start showing interest through comments and reviews, create and share videos that show how your business is different and better than your competitors.
In the end, to help them make a choice, share with their cars of different brands and their key features. You can share all these videos on your social media pages and link them to your website as well.
3. Build trust with customer reviews
When it comes to online marketing a business, there is no better way to build your reputation than to let happy clients speak for you!
If you wish to stand out among your competitors, make sure you not only have encouraging reviews about your dealership but are displayed everywhere they can be. This includes your own website, Google reviews, Yelp, your social media pages, and every possible space where you can promote your business.
You can also make videos of customer reviews and customer success stories and post those videos online in different places where they are accessible to prospective customers — your website, Facebook and Instagram accounts paid ads, etc.
4. Be at the top of Google search
As stated above, the automotive market is highly competitive. So, to stay at the top of your competitors, it is important to stay at the top of online search. According to a study, 70% of car buyers start their hunt from search engines.
Since Google is the top-ranked search engine, focus on your SEO ranking here. Make sure your website stays at the top of the Google SERP (Search Engine Results Page). In this day and time, nobody bothers to scroll to the bottom of the SERP, let alone clicking to the next page.
The top few listings of the Google search get the maximum clicks. So, if you wish to run a successful marketing campaign online, make sure you are ranked somewhere at the top of the page.
5. Target the right people with your automotive campaigns
Another key point to creating an effective automotive marketing strategy is to target the right people with the right campaign. Ask yourself a couple of questions:
- What kind of automotive business you are running?
- Who is your target audience?
- What is your automotive marketing goal?
Answers to these questions will help streamline the direction of your automotive marketing strategy. Once you have the clarity, you will be able to narrow down your client hunt to only a specific clientele.
For example, if you are dealing in luxury cars such as Porshe and BMWs, you will need a different kind of content and marketing strategy. On the other hand, if you are a marketer of more affordable cars such as Honda and Toyota, or even used cars, you will need different content and different strategy.
In each case, the prospective customers will have completely different interests, concerns, and queries when searching for a new car. The luxury car buyers mostly care about the comfort level and the looks of the car, while those seeking affordable cars are more concerned about the mileage and longevity of the vehicle.
So, this is where your creative automotive marketing strategy kicks in. It is up to you how creatively you target each segment separately and successfully.
Follow the automotive marketing strategies stated above and stay assured you will be able to run successful marketing campaigns. Your sales will boost in no time!
If you still feel you need help in crafting a creating automotive marketing strategy, contact Icon Advertising today with full confidence. We have worked successfully for some of the big names in the automotive industry including the likes of Mercedes-Benz KIA Motors, Hyundai, Nissan, and Mazda.
About Icon Advertising:
As a full-service creative digital marketing agency in Dubai, Icon Advertising offers website design and development, search engine marketing and optimization, and a full range of social media marketing to help enhance your online presence.