So, are you planning to create a new landing page, or you are trying to optimize your existing landing page for better traffic? In either case, you have come to the right place. Here you will get to know some simple yet helpful tips for designing a great landing page.
What is a landing page?
A landing page is a standalone web page designed to convert visitors of your website into leads. Prospective clients come to landing pages through various sources, including Google ads, social media and other digital marketing platforms. If you wish to increase the conversion rate of your website, then your landing page must offer a smooth user experience.
These 10 tips to design a great landing page in 2022 will help you get smooth user experience.
1. Define your landing page's goal
Start by defining a goal for your landing page. Ask yourself what exactly you want to obtain from the landing page. Three most common goals include:
- Building brand awareness: This involves establishing a relationship with your prospective clients using content about your brand as well as the products and services you offer with an ultimate objective of getting loyal followers and converting them into happy customers.
- Lead generation: This means maintaining a track record of prospects visiting the landing page (by capturing their contact information) so that the sales team could follow up with them later.
- Sales: You can also aim to support quick and smooth purchases by creating a landing page for a particular product or service, so that the users could add it to the cart without redirecting to main website or any other page.
Determining your goal is crucial to the planning process since the design of your landing page would depend on it.
2. Plan your layout
Irrespective of your goal, make sure your landing has these five elements incorporated:
- A catchy yet relevant headline
- A short description of the product/service you are offering
- Clear and eye-catching relevant image(s)
- A lead-capture form, and
- A clear and prominent call-to-action button
3. Keep your content concise
When it comes to the content of landing page, make sure your headline and description are precise and concise. Succinct messaging is vital for smooth user experience. A study found that average attention span of human beings is only eight seconds. So, avoid posting paragraphs after paragraphs. Be to the point in explaining your product and how it can benefit prospective users. Use simple and plain language.
4. Keep important info at the top
Make sure you make a clever use of the space on your landing page. Keep the most important information, such as product description and the call-to-action button at the top of the page, or at least above the fold. This way, the visitors will have enough essential information about your offering that they can snapshot.
But this does not mean you cannot post any content below the fold. Prioritize your info! The objective here is to grab user attention with the content above the fold, but you should still have something beyond the fold to make visitors scroll to learn more.
5. Value your visuals
As mentioned earlier, you only have eight seconds to catch visitors' attention. And another fact is, that imagery makes a quicker impression than wordy content. So, incorporate attention-grabbing images on your landing page, complementing your product/ services and it will benefit you.
Embedding a video on your landing page is also a great way to demonstrate your products and services in a simple way. Whichever visual element you use, it is recommended that post at least one above the fold.
Pro Tip: Make sure your visuals are responsive on mobile devices.
6. Your landing page should be campaign-specific
As you sit down to create a landing page, think how you want to present it in front of a digital audience. Are you planning to use multiple platforms, such as emails, a monthly newsletter, or social media ads and posts? If yes, then it is suggested to create a separate landing page for each platform. This will help you keep a track of how much traffic is coming from each source.
Pro Tip: Keep the design of landing page similar to the main website.
7. Limit exit opportunities
One of the most recommended tips to design a great landing page in 2022 is to limit exit opportunities on the page. Remove navigation bar and avoid including any internal or external links to the page. Also, limit distractions, such as mentioning related offers or adding an external link or ad. Your prime objective is to keep visitors focused only on call-to-action, be it adding to cart, or signing up for a service.
If you wish to add social sharing buttons, make sure you post them below the fold. Some experts also recommend to completely exclude social sharing buttons completely, to limit exit opportunities to maximum extent.
8. Propel conversions with tempting offers
Once you have removed exit opportunities from the landing page, the visitors will be focused to the page content. But this does not guarantee conversions and lead generation. Encourage conversions by offering visitors some tempting offer. For example, you can offer a discount code in exchange of email address. Just keep one thing in mind that the offer should be related to the product or service you are selling on landing page.
9. Add a killer call to action
Now, the most important part of designing a landing page; adding a call-to-action (CTA) button! Add a killer call to action, enticing enough to make visitors fill the lead-capture form and submit their personal info. When creating CTA button, use words that would inspire visitors to take the desired action.
Your CTA font must be clearly readable and consistent with the rest of the font used on the landing page. Nevertheless, it should be a bit larger than the description text.
10. Run A/B test to maximize conversion chances
Now that you have designed a great landing page, studded with all the essential elements, run A/B test on these elements to see if they offer justifiable Return on Investment (ROI). Review performance metrics of these elements separately to see which ones are performing well and which one you can adjust to achieve optimal conversion rate.
Make sure your landing pages are optimized for mobile devices. Making your page responsive on mobile devices would mean the page would load quickly and look good on mobile. Also, it should be easily navigable on mobile devices.
If you wish to hire a creative design agency in Dubai to design and manage your landing page(s), contact us now by filling the form below. We have an in-house team of experts specializing in landing page design that has helped well-known brands as well.