In today’s world, with almost every business selling products online, only having a website is not enough to make your business stand out. Rather you have to build a quality site and polish it so that you could not only compete with other marketers but outclass them.
With a variety of web design and web development tools available, making a killer website is not a difficult task now.
Listed below are 10 tips on how to get the ideal website for your business in 2021. Follow these tips and make a perfect online platform for your business.
1. Make your website mobile-friendly
The success of your website primarily depends upon its responsiveness to mobile phones. With around 4.9 billion people having smart and feature phones, it is important that your website is adaptive to multiple screen sizes and rearranges automatically when opened on a mobile phone.
Besides, your website must also be easy to read and navigate because once a potential customer reaches your site and finds it difficult to use, it will eventually set him off and he will leave the site benefitting your competitor.
This will have a negative impact on your site’s search engine ranking, making it harder for the consumers to find it using Google search. Read on to the next point to understand this.
2. Make the best use of SEO techniques
Even the most outstanding web design would be of no use if it is not easy to find by the customers. As, Google is the most go-to place, when searching for things online, your website must be optimized in such a way that it is easy to locate by the search engines. And that is only possible by incorporating best SEO practices.
All the search engines, including Google, have the individual proprietary algorithms they use for ranking the sites for keywords. Crawling, indexing and ranking are the three ways used by search engines to determine where the listing of your website might appear.
Make sure you hire the services of some SEO expert to help you with the ranking of your website. Icon Advertising also offers exclusive SEO services to businesses struggling to rank their websites.
3. Your contact info must be on the top of the website
If your business involves dealings for which customers might contact you or your sales team, make sure you place that contact information at a prominent position so that users could easily locate it.
Experts suggest that your contact information should be clearly visible, preferably at the top of the homepage, so that anyone who visits your website doesn’t have to search for your address or phone number, in case they wish to contact the business.
Furthermore, if you are also available on different social networking sites, such as Facebook, Instagram, YouTube, place the links to your social media accounts in the header or footer of the site where they could be easily found by prospective customers.
4. Your website must be easy to navigate
It is often seen that people tend to scan websites from top to bottom or left to right. So, it would be more convenient for them if you put the navigation menu of your site at a very distinct and properly visible area.
Furthermore, you must also provide a clear way back to the home page so that no matter where your customer lands, he could easily find you’re the main page of your website. Wondering why? Sometimes the Google search takes the user to a page of the website other than the main menu. So, providing a clear navigation path is crucial for getting the ideal website to profit the branding of your business.
5. Accuracy of the content is crucial
It is quite obvious that incorrect information shared on the website will ultimately turn off the customer. That erroneous data can be of any type including information about an old-fashioned product, any wrong number or even a simple grammatical error, etc. Any of the aforementioned mistakes can become the reason for the reader’s disinterest. To avoid them you can take the following measures;
Always proofread the content before uploading
• Check each page periodically after you have made some updates
• Provided information must align with the type of audience you want to target
• Do proper research before using information
6. Pages of the site must be uncluttered
To build an impressive site, it must be properly organized so that it is easy for the readers to get the required information. If a website contains a lot of data, it burdens the mind and thus visitors struggle to retain the new information. Make sure you make moderate use of graphics and text so that a neat page is presented to the readers.
It is also important that the readers must be provided information in context. And for that, there should be simplicity and feasibility. If you feel some information is of no use for the reader, you must remove it. This will help improve the impression of your website.
7. Loading speed of your website must be fast
The time a website takes to load has a strong impact on the buyer’s purchase decision, which is estimated to be nearly 70%. Along with that, a study by Akamai, a digital marketing company, says that 85% of the end-users will abandon a site if it takes too long to load.
Keeping this in mind, ensure the smooth running of your website through the following procedures;
• Keep the software of your site updated
• For speedy downloads, optimize the images and videos
• Use such website host which can easily handle the bandwidth demands
8. Tempt the user to take action with clear CTAs
You need to give your readers a call to action, which simply means that your web content must encourage your readers to take steps that would eventually benefit your business.
The call to action varies from business to business. Some examples include,
• Signing up for a service
• Calling your company for details
• Downloading a whitepaper
• Buying a product
Make sure to give them a vivid invitation for action through any means such as a button or a link. Keep it at the top or any other prominent place so that readers can easily locate it and take action.
9. Website design should be kept simple
The design and outlook of your website is the key feature. A bland website full of text could be boring for the visitors. Use an eye-catchy color theme, GIFs, and nicer and easy-to-read fonts to grab user attention.
However, avoid overdoing with colors and GIFs as it can distract the reader from the actual content that you want them to focus on.
Also, keep paragraphs of your web page shorter than six lines. Bullet points and shorter paragraphs make the information more visible and understandable. This will improve the effectiveness of your site as well which will ultimately improve your website’s Google ranking.
10. Services and products should be well displayed
Another important factor when making a website is the placement and presentation of the products and services that you are selling on your site. They say the first impression is the last impression, and that’s really true. So, try to keep that as professional and impressive as possible.
Being a selling company, your product’s images and descriptions must be firm and appropriate. It is important because having an amazing web design with cluttering of product images would eventually turn off the customer. So, be very careful about the presentation part of your site.
Follow these tips and you should be able to create an ideal website for your business. If you feel you might not be able to build the best site, you can always trust Icon Advertising for the task.
At Icon we have an in-house team of web designers and web developers that have helped some of the world’s leading businesses in Dubai have their websites either developed or revamped. Contact us today and our web development representative will get back to you in no time.