Are you planning to invest your money into building your own brand? Make no mistake about it; you will be competing against big brands with a set clientele and a large marketing budget. Therefore, it is important that you equip yourself with effective brand-building strategies that are instrumental in creating a successful brand.
It is pertinent to mention here that building your brand is a time-consuming affair, which requires patience and consistency. So, don’t think you will be able to build a brand in days or even in a month. Listed below are 10 steps to build your brand in Dubai in 2022, which will simply the brand building process for you.
If you follow these steps, you will be able to create a powerful brand that will help you establish yourself in the relevant industry.
1. Determine the purpose of your brand
As you prepare to build your brand in Dubai, it is crucial that you have a clear idea of what your business would be about. Start by identifying the purpose of your brand and this would be goal in turn. When you have defined your business goal it helps you identify the best ways to achieve it. Goal setting will also help you determine slogans and taglines for your brand later. It also helps you be more specific with your products and marketing.
2. Identify your target clientele
The prime purpose of starting a business is to sell your services and products to prospective clients. So, when you build a brand, identify whom you wish to target. Once you get to know your prospective customers, you better understand their requirements. This way you can tailor your products as well as your marketing strategies accordingly. Rule of thumb to establishing a successful business is to be as specific as possible in catering your target clients. Once you identify your audience, you also communicate your message clearly and effectively.
3. Analyze your competition
As you gear up to build your brand, do proper research on your competitors to get a clear picture of what the industry expects from a brand like yours. Based on your research, devise strategies to differentiate your business from your competitors and convince your prospective clients why they should buy your products. Market analysis will also give you an idea of your competitors' marketing campaigns. This way you will have a clear picture of do's and don'ts of market to survive and prosper. However, it is strictly advised to have your own style. Copying your competitors can badly damage your repute in the market.
4. Have a mission statement for your brand
A mission statement explains what you are planning to do with your business. Couple your mission statement with a broader vision statement. Together they will give your business a direction and your brand will be built on it. Your business logo, slogan and taglines would be built around your mission and vision statement. If you are not clear how to define your mission and vision, you can always hire services of best advertising agency in Dubai.
5. Outline key features of your brand
Competition is very intense these days. There are dozens of businesses in the market offering a particular product. As a customer does market research, he comes across a number of brands selling the same product. Make sure your business is visible to the prospective clients at this stage. Outline all the key features and value of our brand to convince the customers why they should prefer your brand over other brands and choose your product.
6. Define brand guidelines
Determine a voice for your business by fixing brand guidelines. Brand guidelines refer to the set of rules defining how your business will interact with clients. It could be casual professional, or even technical. The voice of brand determines the first impression clients will have of your business. Based on it, they become either regular customers or a one-time visitor. When you set brand guidelines, it brings harmony across all advertisement platforms. You can also hire services of a top branding agency in Dubai to streamline this process.
7. Name your brand
Once you have decided key features, mission statement and brand guidelines, the next and probably the most crucial step is to give your brand a name. Deciding the right brand name is crucial in various aspects:
- It should be able to grab the consumer attention
- It should be self-explanatory
- It should distinguish your brand from competitors
Make sure you choose a unique yet easy-to-understand name for your brand. Besides attracting prospective customers, it can also affect your logo design, business taglines and marketing efforts.
8. Design a logo and create a tagline
A logo is a visual representation of your business.People identify your brand by its logo and tagline. A logo should be:
- Versatile, and
As far as tagline is concerned, make sure it is:
- Concise, and
One simple tip to creating an ideal logo and tagline is that it should make people curios about the business.
9. Create an elevator pitch
For a brand to be relevant, it is important to communicate regularly with its customers. Make the best use of voice that you have decided for the business to communicate with your clients. It could be both written and oral communication. Tell them clearly who exactly you are and what yourbrand is offering them.
10. Market your brand
The last and final step is to market your brand on all relevant forums. Make sure brand identity is visible to the prospective clients at all points of contact, be it website, email signature, packaging, social media accounts and more. You can always hire services of a digital advertising agency to market your brand effectively.
If you follow the simple steps mentioned above, you should be able to create a strong and competitive brand in no time. However, if you feel you are a non-technical person and cannot do all this branding work on your own, you can hire a corporate branding agency in Dubai to create a brand name for you.
Icon Advertising is a leading marketing and advertisement agency in Dubai that specializes in brand development, logo designing, digital marketing and a lot more. To book an appointment with our brand-building expert, call us now or fill the form below.