AIG Marketing Strategy and Branding Campaign

AIG is a multinational finance and insurance corporation operating in over 80 countries and jurisdictions. The company has three core businesses: General Insurance, Life & Retirement, and a standalone technology-enabled subsidiary. AIG employs approximately 50,000 people and is known for its diverse range of insurance products and services.

Background: AIG was seeking to update its marketing efforts to better reach and engage its target audience across its business lines. The company approached our creative agency for assistance in developing a new branding campaign and marketing strategy to showcase its offerings' full scope and highlight its commitment to innovation and customer service.

Approach: Our agency began by conducting market research to understand the needs and preferences of AIG's target audience. We also worked closely with the AIG team to understand the company's brand values and to message. Based on this research, we developed a comprehensive marketing strategy that included a new branding campaign, redesigned website, and targeted digital advertising efforts.

Execution: Our team created a new branding campaign for AIG that focused on the company's commitment to innovation and customer service. The campaign included a new logo, a visual identity, and a series of print and digital advertisements highlighting AIG's diverse range of insurance products and services. We also redesigned the company's website to be more user-friendly and visually appealing, focusing on showcasing AIG's offerings in an engaging and informative way. In addition, we developed a targeted digital marketing campaign to reach AIG's target audience across various online platforms.

Results: The new branding campaign and website redesign were well-received by AIG's customers and stakeholders, and the company saw an increase in brand awareness and customer engagement as a result. The targeted digital advertising efforts also helped drive new business and revenue for AIG. The company achieved its goals of showcasing its full range of offerings and strengthening its brand.

Conclusion: Our creative agency was able to successfully help AIG update its marketing efforts and better reach and engage its target audience through a comprehensive marketing campaign that included a new branding campaign, redesigned website, and targeted digital advertising efforts. Our work helped AIG to better connect with its customers and drive new business, and the company achieved its goals of showcasing its full range of offerings and strengthening its brand.