Farmers Souq

Objective: 

Dubai Municipality aimed to promote and support local farmers, citizen farmers, and small agricultural entrepreneurs. The objective was to create awareness about the Farmers' Souq event and encourage participation to boost the local agricultural sector. The initiative aligned with Dubai's vision to enhance the quality of life, strengthen the agricultural industry, and foster sustainability. 

What Dubai Municipality was looking for: 

Dubai Municipality sought an advertising campaign to effectively communicate the launch of the third season of the Farmers' Souq at Safa Park. The goal was to attract a diverse audience, including consumers, small entrepreneurs, and amateur farmers, to the event. The municipality aimed to highlight the significance of local agricultural production, encourage community participation, and emphasize the role of markets in supporting Dubai's agricultural sector. 

Action: 

Our advertising agency crafted a comprehensive campaign using key visuals and leveraged popular social media platforms such as Facebook, Instagram, and TikTok. The campaign focused on showcasing the variety of products available at the Farmers' Souq, emphasizing its dynamic and inclusive nature. Engaging content highlighted the event's duration, the participation of over 30 local farmers, and the diverse range of agricultural and organic products on display. Additionally, the campaign highlighted Dubai Municipality's support for participants, including kiosks and workshops, to encourage involvement. 

Impact: 

The campaign successfully generated significant awareness about the Farmers' Souq, resulting in increased attendance and participation. The active engagement on social media platforms, especially TikTok, contributed to a broader reach among a younger demographic. The event witnessed a positive impact on the local agricultural sector, with farmers and entrepreneurs gaining exposure, increased sales, and access to wider marketing channels. Dubai Municipality's commitment to supporting local initiatives was reinforced, aligning with its vision for a sustainable and thriving agricultural industry.