DIFSC 2023
Objective:
Dubai Municipality aimed to promote the Dubai International Food Safety Conference 2023, emphasizing food safety, security, and sustainability. The primary goal was to attract a diverse audience, including professionals and stakeholders in the food industry.
What Dubai Municipality was looking for:
The municipality sought a comprehensive advertising campaign to increase awareness and attendance for the Dubai International Food Safety Conference 2023. The focus was on engaging a broad audience through various online platforms.
Action:
Our advertising agency crafted a visually appealing Key visual for the conference. We strategically utilized multiple channels, including Facebook, Instagram, Story Posts, Google Display Network, TikTok, and LinkedIn, to maximize reach. The content was tailored to each platform, ensuring effective communication and engagement.
Impact:
The ad campaign achieved remarkable success, generating significant awareness for the Dubai International Food Safety Conference 2023. The use of diverse platforms allowed us to reach a wide demographic, resulting in increased conference attendance and active participation. Social media metrics demonstrated high engagement, showcasing the campaign's effectiveness in creating buzz and interest.
KPIs Promised
| Reach | Impression | Clicks | CTR |
| 143,000 | 755,000 | 6,700 | 1.50% |
Results
| Reach | Impression | Clicks | CTR |
| 1,171,744 | 5,163,357 | 22,923 | 2.78% |
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