Social Media Marketing & Management
Social media marketing is the process of gaining traffic and attention through social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. These platforms connect you with your audience to build your brand, increase sales, and drive website traffic. This involves sharing relevant content on your social media pages, listening to and engaging your followers, analyzing your results, and running social media advertisements.
Social media marketing most of the time is partnered with Search Engine Optimization or SEO, it helps build links that eventually support your search engine optimization efforts. Many people also perform searches at social media sites to find social media content.
Nowadays, businesses use social media to effectively reach their consumers and understand their behavior as well as to address their concerns. More than sharing great contents, having a good social media marketing strategy will help your business know what people are talking about your brand by monitoring social media conversations and responding to relevant mentions. Also, with the help of an analytics tool used in popular social media platforms, you can see how well your social media presence is performing on your chosen platforms.
A social media marketing strategy can be as simple as creating a blog page for your business, having your own social media business page, or including social share buttons at the end of articles. It can also be as complicated as having a full campaign that may need you to produce viral videos through YouTube, creating an official hashtag, partnering with a social media influencer, using paid Facebook advertising and launching contests on Instagram.
To help you further understand how your business can benefit from social media marketing, our team at ICON is always ready to discuss with you what kind of social media marketing plan is suitable for your business based on your goals. One thing we always say to our clients, the bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list. That’s what we do!