Search Engine Optimization
Improving your site’s visibility and ranking on search results involves various Search Engine Optimization techniques to help strengthen your site’s authority to rank on search engine results page (SERP) and these techniques includes keyword research, content marketing, link building, on-page optimization, and site structure optimization.
Aside from growing your presence on SERPs, SEO is also about understanding the user’s search activity, what they are searching for on the internet, the answers they are trying to find, the search terms they are using, and the type of content that they are most likely to interact with. Coming up with relevant and high-quality content on your website will build credibility and trust with your online audience. Knowing these things about your potential customers online will allow you to draw your business closer to them through search engines.
It is important to optimize your site to give better information to search engines and make your content properly indexed and visible within search results. While other online marketing efforts such us display advertising, social media marketing, e-mail marketing, and other internet marketing platforms can generate traffic to websites, most of online traffic still comes from search engines. If you want to kickstart your SEO campaign or improve your existing one, we at ICON are always ready the challenge! Reach out to us via email at firstname.lastname@example.org or better yet, come over and we can discuss your requirements!