Search Engine Marketing
The term “Search Engine Marketing” or SEM was once associated with both organic search campaign or SEO (Search Engine Optimization) and paid search advertisements. As this digital marketing method gained much attention to advertisers, the industry has adopted the term SEM to refer solely to paid search ads. SEM takes advantage of the power of search engines like Google to reach potential customers at the perfect time and place.
Search Engine Marketing is a broad and growing field and is one of the most targeted methods in leading genuine customers to your site at the peak moment of their interest – when they are searching for a solution to a problem you can solve.
With search engine marketing, you pay to show your ads to users who are actively searching for the keywords you are targeting. It can significantly speed up your ability to build your brand and gain interest from potential customers. It will put you in front of target audiences who are actively searching for products, services, and brands just like yours.
Google Ads is by many measures the most popular search engine marketing platform used by digital marketers today. It is an action-based system where advertisers who are willing to pay more and have higher quality score will most likely to win the top positions.
More than the bidding system, the relevancy of your ads to your keywords and landing page is very important, that is why you need to strategize in picking the most effective keywords that will give you the right searchers who will eventually be your next customer. We at ICON will help you understand how you can utilize effectively and get noticeable results with your SEM campaign. If you are not sure where to start with your campaign, get in touch with us and let us see what we can do for you to improve your presence on search engines through SEM.