In simple terms, a marketing strategy can be defined as an organization’s strategic plan of action in communicating with people and converting them into potential customers of what the organization intends to sell. In a dynamic market such as Dubai, employing a suitable, well-researched and relevant marketing strategy, and finding a competent marketing agency in Dubai to carry out the task is critical for success.
Icon Advertising’s seasoned veterans are skilled in the art of devising and developing bespoke marketing strategies that not only communicate effectively the attributes of products and services but also highlight the most relevant information in a subtle yet appealing and noticeable manner.
In addition to possessing decades of collective experience, the team at Icon hold a variety of skills and expertise that complement each other, ensuring that our output is the result of work from multiple perspectives.
The first step in devising a marketing strategy begins with identifying our client’s key value proposition. In simple terms, an organization’s value proposition outlines its unique competitive advantage within the market in terms of its products and services. Identifying this enables us to find the nexus upon which an organization’s marketing and operations would revolve around.
Identifying this enables us to pin-point what sets our client apart in the market and allows us to leverage upon this via our proposed strategic marketing plan.
No two marketing strategy plans would ever be the same. Creating marketing strategies are projects that are looked forward to with excitement for all at Icon Advertising. Over the years, we have researched into and developed successful strategies for industries spanning automotive, hospitality, FMCG, oil and gas, telecom and many more.
For all inquiries regarding marketing strategy and marketing campaign development and deployment, reach out to us via email at firstname.lastname@example.org or better yet, come over and we can discuss your requirements!