Graphic Design is an artform and skillfully executed design does not always have to be distinctive. We appreciate that and specialize in design with context and purpose in mind. As a result, we ensure that our end-product is capable of elegantly and effortlessly speaking volumes on behalf of our clients’ brand, products or services. Hence, it is no surprise that we are considered among the leading graphic design companies not only in Dubai but within the United Arab Emirates.
In concise terms, graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. It is art with a purpose, with its primary role being to improve the visual appearance and function of messaging as well as information. At Icon Advertising, merging creativity with strategy is our forte. We take great pride in our work and it certainly shows! Just a glance through our portfolio will adequately showcase the creative prowess of our multi-disciplined team of in-house designers and finalizers.
Our team is firm believers of graphic design fundamentals, in ensuring that there is a method to all processes. In this regard, our end-product takes into consideration the following five principles of design.
- Balance – Adds stability and structure
- Hierarchy – Establishes organization and direction
- Contrast – Generates impact and highlights important areas
- Repetition – Unifies and strengthens
- Alignment – Creates a sharper, clearer outcome