Google Display Advertising

Google Display Advertising utilizes the Google display network — millions of websites where advertisers can choose to display their adverts in multiple formats to a range of audiences either locally or across the globe using a variety of targeting methods.

With Google’s estimated reach of over 90 percent of all internet users around the globe, advertising on Google display network can give you wider range of audience locally and overseas. However, it’s not just the reach of the network that makes it so impressive, it’s the ability to segment and target users in many different ways, like targeting what country you want your ad to appear, or target people based on their interests and those who are most likely to make a purchase on your website, such power makes the Google display network a potentially lucrative platform for advertisers.

Google Display Advertising

Here are some options to give you an idea on how you can target users on Google Display Network:

Keywords: Similar to how Search Engine Marketing works, you pick the right keywords or phrases that are relevant to your business and your landing pages. Google analyzes these keywords and finds Display Network websites that are good matches to show your ad.

Audiences: This lets you point your ads at specific segments of people. Show your ads based on their hobbies, shopping habits or favorite sports teams.

Topics: Same as keyword targeting, but instead of keywords, you choose from Google’s list of predetermined categories that cover the key topics of your business and landing pages. Google then places your display ads on sites it has identified as relevant to those topics.

Demographics: Show your ad directly to people of specific ages, genders and parental statuses. This simple yet effective startegy of audience targeting is helpful when your business clearly serves a specific group of people.

For all inquiries regarding Google Display Advertising and other marketing campaign development and deployment, reach out to us via email at info@icon-ad.com or better yet, come over and we can discuss your requirements!

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