The power of 3D modelling and 3D design in articulating the unique attributes of products is unmatched. Intricate details can be showcased and the level of realism that is possible is something that only 3D modeling can replicate. 3D modelling or 3D design can be best described as the process by which an object or surface is developed in three dimensions via specialized software.
In addition to the advertising industry, 3D modelling is prevalent in video games, virtual reality applications, motion pictures, scientific and medical imaging, computer-aided design and many others. A testament to its value is its use in fields as diverse as engineering and architecture to special effects in movies such as Avatar and game development.
An interesting fact on 3D modelling and 3D design are that its use can be traced as far as the 1960s. As with all complex technologies, 3D modelling requires a unique skillset. Additionally, including 3D modelling in advertising campaign requires a considerable budget, not to mention sufficient time in its conceptualization and development. However, an advantage of developing 3D models is that clients are able to put it to use in multiple applications across different campaigns. Thereby, the cost of each model can be split and overall, can be reduced considerably depending on the number of campaigns that it can be deployed through.
At Icon Advertising, 3D is a core competency that we have spent a great deal of time honing. Very few agencies have the expertise and experience that Icon lays claim to. A quick browse through our portfolio will provide ample evidence on our mastery of this craft.
Although it may seem daunting to develop 3D models, we assure you that with the backing of the right team, 3D modelling can improve the look and feel of advertising campaigns tremendously. Simply drop us an email on email@example.com or pass by our office and we will be more than happy to go through your requirements and suggest how best 3D modelling can take your products and services to the next level!